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Cool beer project
Objective
To meet the market opportunities and new challenges, create a vibrant atmosphere, for the summer to gather popularity, Further improve the influence of Primus beer, expanding coverage of the product.
Solution
For consumers, is a young man, we aim at the emotional characteristics of this group of people to brand planning activities, the dissemination of the meaning of our brand, advocate and encourage consumers to choose their way of life -- on the work and career actively, dare to challenge, in the life also to actively enjoy.
In the summer night, "beer, beach, girls" as the keynote, tries their best to build the summer Beer Festival, combined with beach atmosphere full foil lift City passion and romantic atmosphere.
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